Public negativity online can be overwhelming, but the CRM aims to turn the tide. Here’s how we’ll measure progress towards a more positive and informed online environment:
Shifting the Conversation:
- Sentiment Analysis: We’ll use sophisticated tools to track online conversations, gauging the overall mood on social media, news, and forums. Over time, we expect a rise in positive mentions related to government and CRM initiatives.
- Public Opinion Polls: Regular polls will track public attitudes towards government and key issues. As the CRM takes root, we expect to see a shift towards a more positive and constructive public discourse.
Combating Misinformation:
- Misinformation Tracking: We’ll employ specialized tools to monitor the spread of false information online. This will allow us to measure the effectiveness of our educational campaigns in reducing the reach and frequency of misinformation.
- Content Moderation: Partnering with media platforms, we’ll track the number of flagged and removed posts containing misinformation and negativity. A decline in such content signifies progress.
Promoting Positive Discourse:
- Engagement with Positive Content: We’ll analyze how people interact with positive content created under the CRM initiative. A rise in likes, shares, and comments indicates a growing public appetite for constructive online discussions.
- Shifting the Ratio: We’ll track the ratio of positive to negative interactions with online content. A higher positive-to-negative ratio signals a more optimistic and informed online environment.
By tracking these metrics, we’ll be able to demonstrate the CRM’s impact on public sentiment and online discourse. The goal isn’t just about eliminating negativity, it’s about fostering a more positive, constructive, and fact-based online environment for all Kenyans.