What It Means to Say ‘Kenya Is Home’
Saying “Kenya Is Home” is more than a declaration of pride—it’s a commitment to building a nation where every citizen feels valued and heard.
It’s about fostering a community where we collectively solve problems, support each other, and drive our country forward. Kenya is not just a place; it’s a shared identity, a bond that connects us all.
When we say, “Kenya Is Home,” we pledge to contribute to its prosperity and stability.
The Challenges We’re Solving
This partnership model is called Blended Brand Marketing, which is a convergence of social marketing, technology and behavioral science to find a long-lasting solution to socio-economic challenges. We have broken the process into 3 distinct phases.
mental DECONSTRUCTION
This stage is about generating short-form content that challenge and rethink traditional growth models.
It is more to do with finding an answer to the ‘Why ?”
BREAKING THE BIAS
This is all about using both short-form and long-form content to overcome resistance with data, stories, and examples.
It is more to do with finding an answer to the “What ?”
VALIDATION
It is all about introducing new thinking models that empower people to come up with localized solutions to their specific local challenges.
It is more about finding an answer to the “How?”
What’s In A Blended Brand Marketing Package?
The blended brand marketing package is far more than just media assets and support. It’s an opportunity to tap into your brand’s deeper purpose – to inspire people and connect with them on a meaningful level.
The pre-made materials serve as a vehicle for storytelling, while the unlimited support comes from a passionate team that understands the “why” behind your mission.
Together, you’ll navigate local and global landscapes, driven by a shared sense of contribution.
At its core, this package empowers you to inspire others to join a journey that truly matters.
Why Choose A Blended Brand Marketing Approach?
At its core, this location-based approach transcends traditional marketing by fusing your brand narrative with our nation’s profound legacy as humanity’s birthplace. It’s an opportunity to tap into a wellspring of meaning, generating profound influence while optimizing operational costs.
What is in it for me (WIIIFM)?
The Brand Marketing Success Package
At its core, this Blended Brand Marketing approach provides a powerful solution to the growth challenges we face. By intertwining our brand narratives with Kenya’s profound national heritage, we tap into a profound well of credibility that transcends borders.
Here are the highlights of how the Blended Brand Marketing concept aligns with addressing growth challenges:
✨ Fuses brand narratives with Kenya’s national heritage for profound credibility
✨ Enables connecting with diverse global audiences like investors, employees, suppliers
✨ Allows driving positive change and Kenya’s development
✨ Builds a legacy rooted in impact over just profits
✨ Provides a pathway to sustainable, purpose-driven growth
✨ Embraces brand growth through authentic resonance, not transactions
✨ Positions brands as leaders in an era demanding purpose-driven innovation
The core idea is leveraging a powerful national identity to achieve credible, impactful growth that addresses modern challenges by aligning profit with societal needs.
Partner Testimonials
Discover how Blended Brand Marketing solutions can transform your brand by giving it the visibility you need. This marketing formula is applicable across all industry verticals including agriculture, mining, government agencies, non-profits, education, health, ICT, media, manufacturing and real estate
Hellen Jillo
MediPlus
“As a Kenyan healthcare tech startup, we’ve witnessed measurable results by using #HomeIsKenya hashtag.
Blended Brand Marketing solutions allowed us to credibly position ourselves as thought leaders in the East African market. The team provided tailored support, resulting in increased brand awareness, website traffic, leads, and sales. We’re satisfied with the impactful results.”
Florence Masinde
K-Line Logistics
“We were looking for a way to increase brand awareness in Nairobi, and Blended Brand Marketing toolkit provided us with the perfect solution. The brand publishing assets are flexible, high-quality and engaging, and they helped us create a custom campaign that leverages the #MyHomeIsKenya campaign slogan as well meeting our specific needs. As a result, we saw a significant increase in website traffic and leads from the beyond the Kenyan market.
Gerald Kiarie
GK and Daughters
“BBM helped us build a strong brand presence in Nairobi in record time of less than 3 months. The people behind this concept are real ‘geniuses’ as they are knowledgeable about our industry, and supportive throughout the process. We’re also proud to contribute towards the prosperity of Kenya at a Community level. “
Victor Isyamba
Chief architect
Team Members
Over 30 Years of Combined Experience
Finest-Of-Kenya boosts of a brilliant consortium of hand-picked 69 thought leaders across 33+ industry domains wedged between marketing and journalism. These subject-matter experts are supported by a well-grounded management team
Beryl Achieng
partnerships
Jemimah Mutungi
CTO
Andrew Adanji
Marketing
Christian Thomas
advisory
Contact Us
Are you ready to be the driving force behind Kenya’s transformation as a top destination for visitors, students, professionals, businesses, holidaymakers, and residents? Contact us today to embark on your journey to achieve brand prosperity while promoting Kenya like never before.
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